Center for Research in User Experience
Our Center for Research in User Experience (CRUX) will help you better understand how your users experience and encounter your company and brand in digital media spaces. We have experts in the fields of marketing, technical writing, cross-cultural communications and design who are trained in a wide range of usability methodologies. Plus, our usability facilities are equipped with industry-standard usability software and hardware, including:
- Morae User Testing and Market Research Software
- Tobii Eye-tracking Monitors
- Lyris HQ Web Analytics Software
In addition, we have focus group facilities for moderated discussions and evaluation rooms where clients can watch users interact with their products. With our portable usability lab option, we can even travel to your visitors to evaluate their experiences where they work or live. This array of technologies and facilities allows us to generate a variety of report formats/types, including usability, task analysis, video highlights, and eye-tracking.