Armstrong Interactive (AI), is a client-based consulting experience and is the capstone course of the Armstrong Institute for Interactive Media Studies. AI contracts with corporate and non-profit clients to develop digital solutions to their operational problems. Over the course of one semester, a team of students, from disciplines as diverse as marketing, computer science, graphic [...]
Interactive Marketing Category
Atom Project (P&G)
Thursday, April 1st, 2010Play to Engage
Tuesday, September 8th, 2009Play is often essential to engaging audiences. Whether the interactive design falls under the traditional domain of a game or merely allows its users to explore through play motivation, engagement is often predicated on play. While it may not be the most direct route to gaining information it can be very rewarding. The following are [...]
Designer/User: A Complex Relationship
Monday, May 11th, 2009Image via CrunchBase
“Data, Not Design, Is King in the Age of Google,” a May 9 NY Times article by Miguel Helft, debates the place of customers/users in the design process, especially as it relates to decision-making and innovation. Helft asks, “CAN a company blunt its innovation edge if it listens to its customers too closely? [...]
Making It Personal
Monday, March 16th, 2009
Many of today’s rich media experiences are driven by a highly humorous video.That kind of content is what people like to share online. In some ways creating the viral video is the easy part.Creatives who have been perfecting the art of the 30-second tv spots for years can now extend their narratives online. Developing an [...]
State of the 3D
Tuesday, February 3rd, 2009Newtek will make an announcement tomorrow that they’re touting as a big deal, see http://www.ustream.tv/channel/newtek-core. What’s perhaps most interesting about this is how it will impact the current dynamic in the 3D pro app industry. If you haven’t been keeping up to date on your favorite 3D app, it’s likely that it’s probably owned by [...]
Miami Design Collaborative Spring 09 Events
Monday, January 19th, 2009MiamiDesign200: Symposium on Design, Creativity & Innovation
Wednesday, April 15 and Thursday, April 16, 2009
As a key Miami University Bicentennial Celebration event, Philip Glass will be on campus April 15 for a residency that includes a design thinking symposium and a solo piano performance. The residency is jointly hosted by the Performing Arts Series, the [...]