Many of you might be wondering about recent appearances of the rarely seen superhero, Bagel Boy. Or, perhaps, you recently heard that the ghost of Wilson Hall escaped and was demanding cookies? Or maybe you were wandering around campus on December 3, and a student offered you a free cookie?
These events were all related.
This past [...]
Interactive Marketing Category
Using Alternate Reality Gaming in the Classroom
Monday, December 31st, 2012Tech Improvements and New Opportunities at CRUX
Thursday, September 20th, 2012It’s been two and half years since we announced the opening of the Center for Research in User Experience (CRUX). Our capabilities have significantly grown in that time and we wanted to share with you what we look like today. We now have four different types of usability and eye-tracking solutions, all of which are [...]
2011 Finalists – AMA Cincinnati Student Marketer of the Year Award
Wednesday, May 11th, 2011Congratulations to Miami University AIMS students Mackenzie Bruce, Nomiki Frangopoulos, Lindsay O’Hara and Jay Schmiedeskamp, and to Ursuline Academy student Megan O’Brien, finalists for the 2011 AMA Cincinnati Student Marketer of the Year Award. The students were nominated for the work they did to increase site traffic and strengthen the social media presence of Boston-based [...]
AIMS Partners with Startup Healthetreatment.com
Tuesday, February 8th, 2011Two groups of AIMS students put their social media and web usability testing skills to work this fall, helping a young company, Boston-based healthetreatment, improve its web presence.
What the Digital Humanities (Is)n’t: Free
Wednesday, January 5th, 2011In 2009, UCLA hosted a series of talks, funded by the Mellon Foundation, called, “What Is(n’t) the Digital Humanities,” and I take my title from that series, with a slight modification. While Todd Pressner and Jeffrey Schnapp, the organizers of the UCLA series, hoped to better define what it is via what it is not, [...]
When saying “I’m sorry” isn’t enough
Friday, September 3rd, 2010This summer we (Jim Coyle, Glenn Platt and Ted Smith) presented some research at the International Network for Social Network Analysis Conference that looked at how the types of tweets that companies send in response to customer problems/concerns can influence other consumers who might see those tweets when searching for information about a company.
Here’s what [...]
Convergys
Thursday, April 1st, 2010Administration metrics. Case Study: Convergys (2006) Convergys Corporation a global leader in providing customer care, human resources and billing services, needed to build an operations dashboard for AT&T Network Connection (ANC), a platform of long-distance services. Convergys requested that Armstrong Interactive (AI) design an operations dashboard intended to monitor the status of daily operations.
AI Methodology: [...]