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	<title>Armstrong Institute for Interactive Media Studies &#187; AIMS News</title>
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	<link>http://aims.muohio.edu</link>
	<description>AIMS examines how digital technology is transforming traditional areas of inquiry. AIMS is committed to rich interactive experiences that empower individuals and organizations to experiment, innovate, and collaborate, while preparing students for the challenges and opportunities that interactive media present.</description>
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		<title>Games Program Ranked in Top 30!</title>
		<link>http://aims.muohio.edu/2013/03/26/games-program-ranked-in-top-30/</link>
		<comments>http://aims.muohio.edu/2013/03/26/games-program-ranked-in-top-30/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 11:57:58 +0000</pubDate>
		<dc:creator>Artie Kuhn</dc:creator>
				<category><![CDATA[AIMS News]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=8481</guid>
		<description><![CDATA[For the third year in a row, Miami University’s digital game studies program, part of the Armstrong Institute for Interactive Media Studies (AIMS), is recognized as one of the top in the country by The Princeton Review and GamePro magazine. The program has been named to the &#8220;Top Undergraduate Schools to Study Video Game Design&#8221; [...]]]></description>
				<content:encoded><![CDATA[<p>For the third year in a row, Miami University’s digital game studies program, part of the Armstrong Institute for Interactive Media Studies (AIMS), is recognized as one of the top in the country by The Princeton Review and GamePro magazine. The program has been named to the &#8220;Top Undergraduate Schools to Study Video Game Design&#8221; and is now considered a Top 30 Program. </p>
<p>The list is based on a 50-question survey conducted in 2012-13 of 150 game design programs in the United States and Canada. AIM&#8217;s rigorous curriculum, outstanding faculty, cutting edge facilities and career services weighed heavily in the selection criteria. </p>
<p>Miami’s video game design program is unique. The digital game studies program is a collaboration among various departments, including interactive media studies, art, English, computer science, education and the University Libraries. So, rather than narrowly focusing on specific aspects of game design and development, AIMS strives to offer a liberal arts game education and exposes students to all aspects of game design, development and marketing before focusing on specific aspects. That focus comes in the form of two tracks: game design and game development, or how to make games understandable, motivational and fun. </p>
<p>“Unlike other programs, the Miami game design curriculum is dispersed throughout divisions, offering faculty and courses in art, computer science, music and more,” said Lindsay Grace, Miami assistant professor within AIMS. “Our students have access to a top quality facility at AIMS, including a (CAVE) virtual reality system, game development labs and a playing lab. And because game (student) minors major in a variety of topics, alumni accept positions at impressive companies. Our faculty and students are involved in international collaborations, yielding cutting edge research in serious games. We’ve received multiple federal grants to develop immersive simulations systems used for serious games and training simulations, and to increase the usability of the human navigation interface.”</p>
<p>AIMS is known for innovative course offerings. This summer, AIMS will be running a games studio in the heart of San Francisco where students will work collaboratively in the development of a game from start to finish. Along with a Miami faculty member, they will also be coached by game designers and developers from leading game companies including Blizzard, EA and Ubisoft.</p>
<p>The complete results of this year’s list are available here.</p>
<p>Princeton Review’s list of video game design schools was initially developed in 2009- 2010 with the help of an advisory panel. </p>
<p>The report is also expected to be published in a future edition of USA Today and the April issue of PC Gamer magazine.</p>
<p><a href="http://aims.muohio.edu/blog/wp-content/uploads/2013/03/20130326-081751.jpg"><img src="http://aims.muohio.edu/blog/wp-content/uploads/2013/03/20130326-081751.jpg" alt="20130326-081751.jpg" class="alignnone size-full" /></a></p>
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		<title>“Re-Inventing Invention: A Performance in Three Acts.”</title>
		<link>http://aims.muohio.edu/2012/09/25/re-inventing-invention-a-performance-in-three-acts/</link>
		<comments>http://aims.muohio.edu/2012/09/25/re-inventing-invention-a-performance-in-three-acts/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 20:27:00 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=8021</guid>
		<description><![CDATA[http://ccdigitalpress.org/nwc/
“Re-Inventing Invention: A Performance in Three Acts.” In Debra Journet, Cheryl Ball, and Ryan Truaman, Eds, The New Work of Composing.  With Bre Garrett and Denise Landrum-Geyer. Utah State UP. 2012.
]]></description>
				<content:encoded><![CDATA[<p><a href="http://ccdigitalpress.org/nwc/">http://ccdigitalpress.org/nwc/</a></p>
<p>“Re-Inventing Invention: A Performance in Three Acts.” In Debra Journet, Cheryl Ball, and Ryan Truaman, Eds, The New Work of Composing.  With Bre Garrett and Denise Landrum-Geyer. Utah State UP. 2012.</p>
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		<title>&#8220;Couch Project&#8221; by Bizzy Young</title>
		<link>http://aims.muohio.edu/2012/09/25/couch-project-by-bizzy-young/</link>
		<comments>http://aims.muohio.edu/2012/09/25/couch-project-by-bizzy-young/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 20:26:02 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=8019</guid>
		<description><![CDATA[Bizzy Young will be exhibiting the &#8220;Couch Project&#8221; (a participatory new media documentary) at the Miami University Digital Expo this Friday:http://couchproject.org/. Bizzy Young completed this project as IMS Undergraduate summer scholar
]]></description>
				<content:encoded><![CDATA[<p>Bizzy Young will be exhibiting the &#8220;Couch Project&#8221; (a participatory new media documentary) at the Miami University Digital Expo this Friday:<a href="http://couchproject.org/">http://couchproject.org/</a>. Bizzy Young completed this project as IMS Undergraduate summer scholar</p>
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		<title>Tech Improvements and New Opportunities at CRUX</title>
		<link>http://aims.muohio.edu/2012/09/20/tech-improvements-and-new-opportunities-at-crux/</link>
		<comments>http://aims.muohio.edu/2012/09/20/tech-improvements-and-new-opportunities-at-crux/#comments</comments>
		<pubDate>Fri, 21 Sep 2012 00:00:41 +0000</pubDate>
		<dc:creator>James Coyle</dc:creator>
				<category><![CDATA[AIMS News]]></category>
		<category><![CDATA[AIMS Research]]></category>
		<category><![CDATA[Courses]]></category>
		<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Undergraduate]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[eye-tracking]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=7969</guid>
		<description><![CDATA[
It&#8217;s been two and half years since we announced the opening of the Center for Research in User Experience (CRUX). Our capabilities have significantly grown in that time and we wanted to share with you what we look like today. We now have four different types of usability and eye-tracking solutions, all of which are [...]]]></description>
				<content:encoded><![CDATA[<p><img src='http://aims.muohio.edu/blog/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/blog/wp-content/thumbnails/7969.jpg&amp;w=70&amp;h=70&amp;zc=1&amp;ft=jpg' alt='post thumbnail' /></p>
<p><a href="http://aims.muohio.edu/2012/09/20/tech-improvements-and-new-opportunities-at-crux/eyetracking-2/" rel="attachment wp-att-7974"><img class="alignleft size-thumbnail wp-image-7974" title="eyetracking" src="http://aims.muohio.edu/blog/wp-content/uploads/2012/09/eyetracking1-70x70.jpg" alt="" width="70" height="70" /></a>It&#8217;s been two and half years since we announced the opening of the Center for Research in User Experience (CRUX). Our capabilities have significantly grown in that time and we wanted to share with you what we look like today. We now have four different types of usability and eye-tracking solutions, all of which are portable.</p>
<p>The Tobii T60XL eye tracker is perfect for analyzing screen-based stimuli. This could include websites, advertising/marketing materials (e.g., magazine ads, brochures), presentations, documents, web-based applications and games.</p>
<p>The Tobii X120 eye tracker can be used to analyze smart phone and tablet apps. It also enables you to measure how people view real-world flat images that can be projected (e.g., shopping shelves, packaging).</p>
<p>The Tobii X1 Light eye tracker can be snapped onto a laptop or kiosk, making it one of our most attractive solutions for on-site research.</p>
<p>Tobii Glasses allow you to capture eye-tracking data as people move through real-world environments.</p>
<p>We also offer two tiers of usability research and interaction design services:</p>
<p>1) The Semester Project is managed by Jim Coyle, Director of CRUX, and allows organizations to benefit from the knowledge and skills developed by students studying usability and interaction design principles over the course of a semester (14-15 weeks). Previous clients in this new program include Macy’s, Cintas, Camping World, Hydro Systems, Hamilton Caster, and Lebanon Citizens National Bank.</p>
<p><strong>How it works</strong></p>
<p>Each client is assigned a team of 4-7 students who spend the semester evaluating the client&#8217;s existing interface(s) and developing the prototype for a new interface(s).</p>
<p>After an initial meeting between the client and team, evaluation of the existing interface begins. This evaluation can include a variety of activities and takes roughly the first half of the semester. Each team typically performs the following tasks:</p>
<p>- Conduct qualitative and/or quantitative research with relevant stakeholders (e.g., current employees, current customers, potential customers, outside vendors, business partners, etc.); this research may include in-depth interviews, ethnographic research, focus groups, surveys, card sorts, or other pertinent methodologies.</p>
<p>- Conduct heuristic analysis; a heuristic analysis consists of &#8220;grading&#8221; a website using usability and interaction design best practices as rubric items.</p>
<p>- Conduct competitive website analysis.</p>
<p>- Conduct usability and eye-tracking analysis of existing interface(s).</p>
<p>- Develop personas, rich representations of typical users.</p>
<p>In the second half of the semester, each team brainstorms a range of interaction design approaches that eventually lead to the development of a low-level prototype redesign. Each team typically goes through the following steps:</p>
<p>- Conduct task analysis; complex user tasks are graphically depicted to ensure that the redesign presents users with efficient ways to accomplish their goals.</p>
<p>- Develop wireframes and a prototype using Axure, a business drawing software specifically designed for creating wireframes and prototypes of user interfaces.</p>
<p>In the last step of the project, the prototype redesign is evaluated for its efficiency, effectiveness and user satisfaction, typically through usability and eye tracking analysis.</p>
<p><strong>What you get</strong></p>
<p>Deliverables include: 1) a 20-30 minute presentation that includes an overview of all research conducted on the existing interface(s) and the redesign; 2) the project book, which includes detailed summaries of all research conducted and a detailed review of the design process leading up to and including the redesign; and 3) all videos of users participating in the usability and eye tracking research.</p>
<p><strong>What it costs</strong></p>
<p>Participation in the Program costs $1500 at the end of the semester and another $1500 if the team exceeds the client&#8217;s expectations.</p>
<p>2) CRUX also has a team of usability researchers and interaction design professionals knowledgeable in a wide range of methodologies and approaches available for consulting projects. We would be happy to put together a proposal that best meets the usability and interaction design challenges unique to your organization.</p>
<p><strong>Next steps</strong></p>
<p>If you have questions or would like to learn more about the Semester Project or our consulting services, please contact Jim Coyle at 513-529-0983 (work), 513-341-1886 (cell) or James.Coyle@muohio.edu.</p>
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		<title>Data Structures Course Demo</title>
		<link>http://aims.muohio.edu/2012/09/17/data-structures-course-demo/</link>
		<comments>http://aims.muohio.edu/2012/09/17/data-structures-course-demo/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 18:06:36 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=7964</guid>
		<description><![CDATA[http://www.youtube.com/watch?v=A-2CMQYUQNM The learning outcome was to use linked lists to manage objects that are being drawn on the screen. Dr. Bo Brinkman posts these regularly on Twitter, at #274ScreenShots
]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=A-2CMQYUQNM&amp;feature=plcp">http://www.youtube.com/watch?v=A-2CMQYUQNM</a> The learning outcome was to use linked lists to manage objects that are being drawn on the screen. Dr. Bo Brinkman posts these regularly on Twitter, at #274ScreenShots</p>
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		<title>ShelvAR</title>
		<link>http://aims.muohio.edu/2012/09/17/shelvar/</link>
		<comments>http://aims.muohio.edu/2012/09/17/shelvar/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 18:05:03 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=7962</guid>
		<description><![CDATA[Dr. Bo Brinkman&#8217;s ShelvAR project is recruiting experimental subjects for the week of September 23rd through the 29th and the 30th through the 6th. See http://shelvar.com to learn more and sign up.
]]></description>
				<content:encoded><![CDATA[<p>Dr. Bo Brinkman&#8217;s ShelvAR project is recruiting experimental subjects for the week of September 23rd through the 29th and the 30th through the 6th. See <a href="http://shelvar.com/">http://shelvar.com</a> to learn more and sign up.</p>
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		<title>&#8220;Open Call&#8221; for Essays and Art on Apps.</title>
		<link>http://aims.muohio.edu/2012/09/07/open-call-for-essays-and-art-on-apps/</link>
		<comments>http://aims.muohio.edu/2012/09/07/open-call-for-essays-and-art-on-apps/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 13:05:04 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=7902</guid>
		<description><![CDATA[For more information, visit http://www.djspooky.com/imaginaryapp
]]></description>
				<content:encoded><![CDATA[<p>For more information, visit <a href="http://app.streamsend.com/c/16920485/2941/GEd8Xpd/oR39?redirect_to=http%3A%2F%2Fwww.djspooky.com%2Fimaginaryapp" target="_blank"><strong>http://www.djspooky.com/<wbr>imaginaryapp</wbr></strong></a></p>
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		<title>Electronic Word of Mouth</title>
		<link>http://aims.muohio.edu/2012/09/07/electronic-word-of-mouth/</link>
		<comments>http://aims.muohio.edu/2012/09/07/electronic-word-of-mouth/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 13:01:37 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=7899</guid>
		<description><![CDATA[The following article was recently accepted for publication in the European Journal of Marketing:

Jan Ahrens, James R. Coyle and Michal Ann Strahilevitz, &#8220;Electronic Word of Mouth: The Effects of Incentives on eReferrals by Senders and Receivers&#8221;
]]></description>
				<content:encoded><![CDATA[<div>The following article was recently accepted for publication in the European Journal of Marketing:</div>
<div></div>
<div>Jan Ahrens, James R. Coyle and Michal Ann Strahilevitz, &#8220;Electronic Word of Mouth: The Effects of Incentives on eReferrals by Senders and Receivers&#8221;</div>
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		<title>Creative Coding in C++</title>
		<link>http://aims.muohio.edu/2012/09/07/creative-coding-in-c/</link>
		<comments>http://aims.muohio.edu/2012/09/07/creative-coding-in-c/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 12:40:29 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=7892</guid>
		<description><![CDATA[Bo Brinkman&#8217;s students are working on creative coding in C++. Examples of student work will be tweeted to #274ScreenShots. Here is an example (the instructor&#8217;s project): http://yfrog.com/hw110hp
]]></description>
				<content:encoded><![CDATA[<p>Bo Brinkman&#8217;s students are working on creative coding in C++. Examples of student work will be tweeted to #274ScreenShots. Here is an example (the instructor&#8217;s project): <a href="http://yfrog.com/hw110hp" target="_blank">http://yfrog.com/<wbr>hw110hp</wbr></a></p>
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		<title>Bo Brinkman&#8217;s poster about Marshall McLuhan and Augmented Reality accepted to ISMAR 2012.</title>
		<link>http://aims.muohio.edu/2012/09/07/bo-brinkmans-poster-about-marshall-mcluhan-and-augmented-reality-accepted-to-ismar-2012/</link>
		<comments>http://aims.muohio.edu/2012/09/07/bo-brinkmans-poster-about-marshall-mcluhan-and-augmented-reality-accepted-to-ismar-2012/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 12:38:48 +0000</pubDate>
		<dc:creator>bossenr</dc:creator>
				<category><![CDATA[AIMS News]]></category>

		<guid isPermaLink="false">http://aims.muohio.edu/?p=7890</guid>
		<description><![CDATA[Bo Brinkman&#8217;s poster about Marshall McLuhan and Augmented Reality accepted to ISMAR 2012.
]]></description>
				<content:encoded><![CDATA[<p>Bo Brinkman&#8217;s poster about Marshall McLuhan and Augmented Reality accepted to ISMAR 2012.</p>
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