A select group of design and writing students, working through the Miami Design Collaborative, participated in a card concepting workshop with American Greetings during March and April. A team of professional creative directors and writers worked with the students on campus, followed up by a one day workshop at American Greetings’ Cleveland headquarters. During their visit, the students also participated in an interesting dialogue about the ever-evolving world of online communications.
During the spring semester Miami’s design students also had the opportunity to work with two other industry leaders. Interbrand, a global branding firm, worked with students to reconceptualize the P&G Eukanuba dog and cat food brands. This work included new logo ideas, packaging, and in-store concepts.
In addition, LPK Design, another premier branding firm, ran a workshop on trending practices in preparation for designing new patterns for P&G’s Bounty paper towel brand. The students created new color and pattern palettes as proposals for 2011.
These real-world experiences, including both actual problems and close collaboration and interaction with design professionals, enhanced and expanded the learning of Miami’s students.